Behavioral health marketing agency for treatment centers, mental health programs, and recovery housing that need census, not clicks.
Karle Kreatives is a founder-led behavioral health marketing agency. We build the brand, website, referral materials, and campaign system that turn a program's clinical quality into qualified inquiries, with HIPAA, LegitScript, and state advertising rules treated as production steps. Published pricing, one senior lead, and no lead brokering.
- Focus
- Behavioral health
- Entry point
- $750 diagnostic
- Sprint
- $2,500 · 5 days
- Led by
- Becka Karle
Who We Serve
And who we do notPrograms where trust is earned before the phone rings.
Behavioral health is our deepest specialty, not one vertical on a list. Every engagement is built for the family, the case manager, and the referring clinician who each read your brand as a proxy for the level of care behind it.
- 01
Adolescent residential treatment
High-acuity RTCs whose brand has to read as clinically serious to referents and safe to a parent deciding in the hardest week of the year.
- 02
Adult residential and detox
Programs that need families and case managers to understand level of care, clinical model, and admissions criteria on a first read.
- 03
PHP, IOP, and outpatient mental health
Step-down and outpatient programs competing on distinction, not volume, where program pages and referent paths decide the census.
- 04
Sober living and recovery housing
Operators who grow through referral relationships and need a brand, site, and one-sheet that a clinician is proud to hand out.
- 05
Referral-side organizations
Interventionists, compliance consultants, therapy practices, and treatment navigators whose reputation is the product.
Offer Stack
USD · PublishedFour ways in, one ladder.
Start with the diagnostic, move into a sprint or a full system, and stay on as an embedded partner. Every price here is the same number on the pricing page and on the call.
Brand & Growth Diagnostic
A senior audit of positioning, brand, website, referral pattern, and channels, returned as a prioritized 90-day plan. Credited toward a sprint or system within 30 days.
- Positioning and messaging review
- Website and conversion audit
- Referral and channel assessment
- Prioritized 90-day plan
Five-Day Growth Sprint
One urgent gap closed in five business days. Choose Referral Growth, Program Launch, or Brand Conversion and leave with the messaging, the assets, and a 30-day plan.
- One track, fixed scope
- Messaging and positioning
- Deliverables in editable formats
- 30-day action plan
Brand or Campaign System
A full identity, website, launch, or repositioning built as one system: strategy, brand, messaging architecture, site, referent print, and campaign rollout.
- Brand strategy and identity
- Messaging architecture
- Website and launch assets
- Campaign and referent rollout
Embedded Growth Partner
A fractional brand and growth lead on a weekly cadence. Strategy, creative direction, ongoing production, and referent and admissions enablement, one senior partner instead of three vendors.
- Growth and campaign strategy
- Creative direction and production
- Weekly working session
- Quarterly plan and review
A 50% deposit reserves capacity; retainers bill monthly in advance. Media spend is paid directly to the platform from your own account. Technical builds, CRM, and referral platforms are scoped with Solvhaus Solutions.
How We Work
Versus the paid-acquisition millMost treatment center marketing sells channels. We build the thing the channels point at.
The category is full of agencies that run the same funnel for every program and measure it in cost per lead. That model produces call volume and erodes trust with clinicians, referents, and families in equal measure. Here is the difference, dimension by dimension.
| Dimension | Paid-acquisition mill | Karle Kreatives |
|---|---|---|
| What you buy | Channels, each on its own retainer, with landing pages and ad accounts the agency controls. | A sequenced growth system: positioning, brand, website, referent enablement, then paid, in accounts you own. |
| Who does the work | A sales call with a founder, then a handoff to an account manager and a rotating junior team. | Becka Karle leads every engagement from strategy through delivery. No account layer, no handoff. |
| What gets measured | Cost per lead, call volume, impressions. Numbers that can look good while census falls. | Qualified inquiries by source, admit rate, clinical fit, referent activity, and branded search growth. |
| How messaging is built | One funnel for every program. Swap the logo, keep the stock beach photo and the urgency copy. | Per level of care and per audience. A parent, a case manager, and a referring clinician each get their own path. |
| Compliance | A disclaimer at the bottom of the page. Testimonials and outcome claims wherever they convert. | HIPAA, LegitScript, and state advertising rules treated as production steps, reviewed before anything ships. |
| Pricing | Quoted after the discovery call, tied to ad spend, and rarely published. | Published on the pricing page and quoted at the same number on every call. Entry at $750. |
Brand, site, referents, then paid. In that order, because the order is the strategy.
Proof
Named workBehavioral health programs we have built for.
Named engagements shown with permission, plus the Solvhaus venture products born from the same operator problems. The full roster follows.
- Paradigm MalibuAdolescent residential · Brand, site, referent print, paid landing pages
A high-acuity adolescent program that had to read as clinically sophisticated to referring professionals and safe to families making placement decisions. We rebuilt the identity around an editorial serif wordmark and on-site photography, edited the program architecture down to what a parent could understand on a first read, and rolled it across the site, a referent print system, a redesigned admissions packet, and paid-search landing pages.
- The Runway RecoveryAdult treatment · Brand and admissions operations
Brand work for a 12-bed program across the Chestnut and Ross locations that moved into admissions operations. Their live admissions data became the beta environment for BedFlow, the census-aware CRM built when no existing tool matched how a small-bed facility actually runs.
- Roll Call HMResidential operations · Product and brand
An iOS operations app for residential behavioral health facilities: chore checks, walkthroughs, meeting attendance, incident reports, census changes, and shift headcounts, every action audit-ready for state review. Designed and built through Solvhaus from the same operator problems our marketing clients bring us, and the clearest proof that we understand how these programs run, not just how they advertise.
- Trusted Treatment NavigatorReferrals platform · Positioning and build
Positioned and built as the alternative to pay-to-play treatment directories: editorial program profiles, structured clinical fit criteria, and separate paths for families and referent professionals. A marketing thesis about honest treatment discovery, shipped as a product.
- Paradigm MalibuBehavioral Health
- The Runway RecoveryBehavioral Health
- Totality Treatment CenterBehavioral Health
- LBH VeniceBehavioral Health
- R&R HealthHealth
- R&R RecoveryRecovery
- Inward HealthcareHealthcare
- Valor Behavioral HealthBehavioral Health
- Chateau Creek RecoveryRecovery
- Joyce House Sober LivingSober Living
- Anchor House Sober LivingSober Living
- Casa di PaceRecovery · Residential
- Sunlight of The SpiritRecovery
- Level Up ComplianceBehavioral Health · Compliance
- Mint Therapy and WellnessTherapy · Wellness
- Jess Whitney TherapyTherapy
- Camp Sober FestRecovery · Events
- AA H&IService · Outreach
Ethics and Compliance
Non-negotiableThe rules are the brief, not the fine print.
Addiction treatment and mental health marketing carries real regulatory and ethical weight. Operators who get this wrong lose ad accounts, referents, and licenses. We build inside the rules from the first draft.
Read the full marketing guide- HIPAA and privacy
- We work at the level of positioning, programs, referral relationships, and marketing operations. We never request, receive, or store protected health information. Inquiry forms collect only what admissions needs to call back, and form data is never routed through ad pixels or lookalike audiences.
- LegitScript and paid media
- Google and Meta require LegitScript certification to advertise addiction treatment. We treat it as a prerequisite, write ad and landing copy to pass that review, and will not route around it with lookalike domains, lead forms, or third-party call centers.
- Testimonials
- Patient testimonials are ethically fraught and restricted in several states. We use them only with documented consent, never in paid advertising where prohibited, and never as the primary persuasion asset. Named clinical leadership and honest program detail convert better anyway.
- Outcome claims
- No success rates without a published methodology, no cure language, no guaranteed sobriety. We name the modalities, the population served, the length of stay, and the people who run the program, and let that carry the argument.
- No patient brokering
- We do not buy, sell, or arbitrage leads, and we do not build for operators who do. Every inquiry your program receives comes from a family, a referent, or a search that found you by name.
Process
How an engagement actually runs.
- 01
Fit call
Thirty minutes with the decision-maker. Census picture, referral sources, what has been tried. If we are not the right fit, we say so on the call.
- 02
Diagnostic
Two weeks. We audit the brand, site, materials, channels, and referral pattern, interview admissions, and return a ranked 90-day plan. $750, credited if you proceed.
- 03
First deliverable
The plan names one thing to build first, usually a Growth Sprint, sometimes a full Brand or Campaign System. Scoped in writing, 50% deposit, and we start.
- 04
Working cadence
Bi-weekly sessions on a project, weekly on retainer, plus a shared async channel. You see direction early and give one consolidated round of feedback per stage.
- 05
Review and re-sequence
Quarterly on retainer, or at the end of a project, we look at what moved census and re-rank the plan. Marketing that is never revisited becomes decoration.
Frequently Asked Questions
8 answersAsked while comparing agencies.
If your question is not covered here, bring it to the fit call. That is what it is for.
- What does a behavioral health marketing agency cost?
- Most agencies in this category quote a monthly retainer on top of ad spend, and few publish a number before the sales call. Karle Kreatives publishes every price. A Brand & Growth Diagnostic is $750. A Five-Day Growth Sprint is $2,500. A Brand or Campaign System runs $5,000 to $15,000. The Embedded Growth Partner retainer is $4,000 to $7,500 per month. Media spend, if any, is paid directly to the platform from your own account.
- How is Karle Kreatives different from a treatment center lead-generation agency?
- Lead-generation agencies sell channels and measure cost per lead. We build the brand, website, referral materials, and campaign system that make every channel work, then measure qualified inquiries by source and admit rate. You own every account, domain, and asset. Becka Karle leads each engagement personally instead of handing it to an account team.
- Do you work with addiction treatment centers as well as mental health programs?
- Yes. Our behavioral health marketing work covers adolescent and adult residential treatment, detox, PHP and IOP, outpatient mental health, sober living and recovery housing, and the referral-side organizations around them, including interventionists, compliance consultants, and therapy practices. Messaging is built per level of care and per audience, never one funnel for every program.
- Do you guarantee admissions or census?
- No, and we would be cautious of any agency that does. Guaranteed admits in this category usually mean lead arbitrage, patient brokering, or claims that cannot survive a compliance review. We build the plan and the materials, report honestly on qualified inquiries by source, and re-sequence the work each quarter based on what moved.
- Are you HIPAA and LegitScript aware?
- Yes. We never request, receive, or store protected health information, inquiry forms collect only what admissions needs to call back, and form data is never routed through ad pixels. LegitScript certification is treated as a prerequisite for paid search and social in addiction treatment, and we write ad and landing page copy to pass that review rather than around it.
- Do you run Google Ads and paid social for treatment centers?
- We direct paid media and build what it needs, the positioning, LegitScript-compliant copy, and landing pages that match the ad word for word, and we recommend budget by channel. Day-to-day account management is handled by a media partner we vet or by your in-house team, always inside accounts you own. We do not sell media management as a standalone service.
- We already have a marketing agency. Can you still help?
- Often, yes. Many operators keep an agency for media buying and bring us in one level up for positioning, brand, website, and referent enablement. The $750 diagnostic is the fastest way to find out whether the gap is in the channels or in what the channels are pointing at.
- How quickly can we start, and do you work outside California?
- A fit call can usually happen within the week. The diagnostic takes about two weeks and a Growth Sprint week is reserved with a 50% deposit. The studio is based in Los Angeles and works with programs across the United States, fully remote, with on-site photography and visits arranged when the engagement calls for it.
Next Step
Bring the census picture. We will bring the order of work.
A discovery call takes thirty minutes. Bring your referral sources, what has been tried, and the thing that has been bothering you for six months. You will leave with a straight read on the right first move, whether or not it is us.