Behavioral health marketing for Austin programs that need census, not clicks.
Karle Kreatives is a behavioral health marketing and brand studio based in Austin, Texas. We build brands, websites, referent materials, and growth systems for treatment centers, recovery housing, and mental health programs across Central Texas, in person when it helps and remotely when it does not.
- Based
- Austin, Texas
- In person
- Central Texas
- Entry point
- $750 diagnostic
- Led by
- Becka Karle
Why Austin Is Different
A dense treatment market where referents compare everyone.
Austin and the Hill Country hold one of the densest concentrations of residential treatment, recovery housing, and outpatient programs in Texas. That density cuts both ways. Families searching for help see a long list of programs that look alike, and the clinicians, hospital social workers, and case managers who make referrals here know most of them by name. A program that cannot explain in one sentence who it serves and why it is different gets skipped.
Local search is crowded too. National directories and lead-generation sites hold the broadest searches, which means the programs that win locally do it with specificity: clear level-of-care pages, real photography, named clinicians, Texas licensing shown plainly, and referent materials that make the second referral easier than the first.
That is the work we do. Being in Austin means we can walk your facility, meet your admissions team, photograph the real space, and sit in on referent visits, instead of guessing from a questionnaire.
Fit
We are a specialist studio, not a general Austin marketing agency. The fit is strongest when the organization does consequential work and needs marketing that holds up to families, referents, and regulators.
Who it is for.
- 01Residential, PHP, IOP, and detox programs in Austin and the Hill Country
- 02Recovery residences and sober living operators across Central Texas
- 03Mental health practices and group programs growing past word of mouth
- 04Clinical founders opening a first program, a new level of care, or a second location
- 05Austin health-tech and founder-led companies selling into behavioral health
Who it is not for.
- 01General small-business marketing outside health and founder-led companies
- 02Paid lead lists, per-admission fees, or anything that looks like patient brokering
- 03Media buying as a standalone service: we direct it and recommend partners
What We Deliver
03 componentsThe full studio, with an on-site option.
Austin clients get the same services as everyone else, plus the parts that are better done in the room.
On-site discovery
A working day at your program: facility walk-through, admissions and clinical interviews, and a read on how families and referents actually experience you.
- Facility and admissions walk-through
- Leadership and admissions interviews
- Referent experience review
- Prioritized plan in a working session
Brand, website, and photography
Identity, admissions-first website, and real photography of your space and team, art directed on site with our photography partner.
- Brand identity system
- Website design and copy
- On-site photography direction
- Local search foundations
Referent and admissions materials
One-pagers, admissions packets, and referent kits for the Austin referral network, with print checked and delivered locally.
- Referent one-pagers
- Admissions packets
- Outreach plan and cadence
- Local print and delivery
Process
How an Austin engagement runs.
- 01
Fit call
30 to 60 minutes, in person or on video, with the decision-maker. Census, referral sources, what has been tried, and what a good year looks like.
- 02
On-site diagnostic
About two weeks, including a day at your program. We return a prioritized plan in a working session. $750, credited toward a sprint or system within 30 days.
- 03
First deliverable
Usually a Growth Sprint, sometimes a full brand or website system. Scoped in writing, with a 50% deposit to reserve the time.
- 04
Working cadence
Bi-weekly sessions, in person when it helps. You see direction early and give one consolidated round of feedback per stage.
A plan, a first deliverable, a cadence, and someone who can be in the room.
Proof
Named workBehavioral health work across the country.
The studio is new to Austin; the specialty is not. These are named behavioral health engagements, shown with permission.
- In-house: multi-site adolescent treatment networkEmployee role, not client work · Brand and referral operations
Becka spent a year leading marketing in-house for a multi-site adolescent and young adult residential treatment network. Brand refresh across several programs, referent print, admissions materials, website content, and business development enablement.
- The Runway RecoveryAdult treatment · Admissions operations
Brand work that moved into admissions operations and became the beta environment for BedFlow, a census-aware CRM for small-bed facilities.
- Trusted Treatment NavigatorReferrals platform · Positioning and build
The alternative to pay-to-play treatment directories: editorial program profiles and separate paths for families and referent professionals.
Pricing Entry Point
USDSame published pricing, travel included.
Every price is on the pricing page, in USD, with the same numbers we quote on a call. On-site days within Central Texas are included.
Brand & Growth Diagnostic
Positioning, website, and channel audit with an on-site day and a prioritized 90-day plan.
Five-Day Growth Sprint
Referral Growth, Program Launch, or Brand Conversion. Austin clients can start with an in-person kickoff day.
Embedded Growth Partner
A fractional brand and growth lead with weekly working sessions, in person when it helps.
Brand or Campaign Systems run $5,000 to $15,000, scoped per engagement. A 50% deposit reserves capacity; retainers bill monthly in advance.
Frequently Asked Questions
5 answersAsked by Austin operators.
If your question is not covered here, bring it to the fit call. That is what it is for.
Book a fit call- Do you only work with Austin and Texas programs?
- No. The studio is based in Austin and works with behavioral health programs across the United States. Austin and Central Texas clients get the option of in-person work: discovery days on site, facility photography, referent visits, and print checked and delivered locally. Everyone else works with us remotely, on the same process and the same published pricing.
- Can we meet in person?
- Yes. For programs in Austin, Round Rock, Cedar Park, Georgetown, San Marcos, Dripping Springs, and the wider Hill Country, the fit call can happen in person, and most engagements include at least one on-site day. Facility tours shape the brand and website more than any questionnaire does.
- Do you work with Texas recovery residences and sober living homes?
- Yes. Recovery housing needs referent-ready materials, visible standards, and marketing that stays well clear of patient brokering. Our sober living marketing guide covers the approach, and the Growth Sprint has a referral growth track built for it.
- Is pricing different for Austin clients?
- No. Pricing is the same everywhere and published on the pricing page: a $750 diagnostic, a $2,500 five-day Growth Sprint, brand and campaign systems from $5,000, and retainers from $4,000 per month. Travel within Central Texas is included.
- Do you need access to patient information?
- Never. We work at the level of positioning, programs, referral relationships, and marketing operations, and do not request, receive, or store protected health information. We sign your NDA on request.
Next Step
Coffee in Austin, or a call from anywhere.
Bring your census picture, your referral sources, and the thing that has been bothering you for six months. You will leave with a straight read on the right first move.