№ 03About

Founder-led. Partner-backed. Built for growth.

A founder-led brand and growth studio, directed by Becka Karle and backed by a trusted network of specialists.

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Conceptualized
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Founder-led
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Years combined
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Core outcomes
Woman-Owned · Female Led & Operated

Karle Kreatives is a woman-owned, founder-led studio directed by Becka Karle and supported by a trusted network of specialists across web development, photography, video, production, and technical implementation.*

Every engagement remains directly led by Becka from strategy through final delivery. Behavioral health is the studio's deepest specialty, with long-term client relationships across wellness, SaaS, nonprofit, and beyond.

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Founder & Partner Network

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Becka Karle, Founder, Principal & Growth Strategist
Strategy, creative direction & growth

Becka Karle

Founder, Principal & Growth Strategist

Becka founded and directs Karle Kreatives, leading every engagement from strategy through final delivery. She helps behavioral-health organizations and founder-led companies clarify what they offer, build the brand around it, and create the campaigns and systems that move the business forward.

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Katherine Malone, Web Build & QA Partner
Web builds, tech stacks & QA

Katherine Malone

Web Build & QA Partner

Katherine partners with the studio on web builds and quality assurance, design systems shipped into real code, tech-stack decisions, and the QA pass that catches what tired eyes miss. Five-plus years coding and QA in industry. The reason our digital work holds up under real traffic.

Courtney Crutcher, Photography & Video Partner
Photo & video direction

Courtney Crutcher

Photography & Video Partner

Courtney, founder of Alexandria Court Photography, is the studio's photography and video partner. She shoots brand, founder, campaign, and event work for Karle Kreatives clients, full-service from pre-production through final edit. When a project calls for original imagery or motion, she is the camera on the file.

alexandriacourtphotography.com ↗
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Values

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Type as Structure

Typography is not decoration, it is the load-bearing wall of every brand. Hierarchy first, ornament last.

002Principle

Concept Before Craft

Every campaign starts with a defensible idea. Visual execution serves the strategy, not the other way around.

003Principle

Systems, Not One-Offs

Brands compound. Identity systems are designed to outlive the engagement and scale across new applications.

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Founder-Adjacent

Working directly with the founder or operator, no layers of producers, project managers, or middle-tier strategists.

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Four Outcomes

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01Position — Brand & Messaging02Launch — Campaigns & Websites03Grow — Systems & Direction04Build — Products & Infrastructure