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№ 03About

Meet Becka Karle, founder of Karle Kreatives.

Founder-led. Partner-backed. Built for growth.

Becka Karle founded Karle Kreatives in 2020. It is a woman-owned, founder-led brand and growth studio based in Austin, Texas. We build brand identity, marketing campaigns, websites, and growth systems for behavioral health organizations and ambitious founder-led companies, with technical builds delivered through our sister company, Solvhaus.

2020
Conceptualized
100%
Founder-led
20+
Years combined
4
Core outcomes
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The Founder

Becka Karle.

Designer, builder, operator. Based in Austin, Texas.

I run Karle Kreatives: brand and identity systems, web and digital experience, content, and campaign work. I am also a partner in Solvhaus Collective, a venture practice pairing this studio with paid media and technical systems work through Solvhaus Solutions and Noah Ames.

What I do

  • Brand and identity systems
  • Naming and positioning
  • Campaign concept and art direction
  • Editorial and print
  • Landing pages and site builds
  • SEO and content strategy
  • Brand and competitor audits

How I work

Audit first to see what actually exists, a written blueprint before anything gets designed, build in phases you can see and react to, then operate and refine once it is live. Fixed scope projects, phased builds, monthly retainers, and fractional creative leadership are all on the table depending on what the work needs.

Woman owned. Small team. The person you meet on day one is the person doing the work. No account layer, no handoff.

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Founder & Partner Network

003
Becka Karle, Founder, Principal & Growth Strategist
Strategy, creative direction & growth

Becka Karle

Founder, Principal & Growth Strategist

Becka founded and directs Karle Kreatives, leading every engagement from strategy through final delivery. She helps behavioral-health organizations and founder-led companies clarify what they offer, build the brand around it, and create the campaigns and systems that move the business forward.

View portfolio →
Katherine Malone, Web Build & QA Partner
Web builds, tech stacks & QA

Katherine Malone

Web Build & QA Partner

Katherine partners with the studio on web builds and quality assurance, design systems shipped into real code, tech-stack decisions, and the QA pass that catches what tired eyes miss. Five-plus years coding and QA in industry. The reason our digital work holds up under real traffic.

Courtney Crutcher, Photography & Video Partner
Photo & video direction

Courtney Crutcher

Photography & Video Partner

Courtney, founder of Alexandria Court Photography, is the studio's photography and video partner. She shoots brand, founder, campaign, and event work for Karle Kreatives clients, full-service from pre-production through final edit. When a project calls for original imagery or motion, she is the camera on the file.

alexandriacourtphotography.com ↗
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Values

001Principle

Type as Structure

Typography is not decoration, it is the load-bearing wall of every brand. Hierarchy first, ornament last.

002Principle

Concept Before Craft

Every campaign starts with a defensible idea. Visual execution serves the strategy, not the other way around.

003Principle

Systems, Not One-Offs

Brands compound. Identity systems are designed to outlive the engagement and scale across new applications.

004Principle

Founder-Adjacent

Working directly with the founder or operator, no layers of producers, project managers, or middle-tier strategists.

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Four Outcomes

004
01Position: Brand & Messaging02Launch: Campaigns & Websites03Grow: Systems & Direction04Build: Products & Infrastructure
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How We Work

Start small. Stay as long as it works.

Every engagement is led by Becka personally. There is no account manager layer and no handoff to a junior team. Most clients start with a small, fixed-price step, see real deliverables, and only then decide what comes next. All pricing is published on the pricing page.

  1. 01

    Brand & Growth Diagnostic

    $750 · about two weeks

    A senior review of your positioning, website, materials, and channels. You get a prioritized 90-day plan. The fee is credited toward a sprint or system if you continue within 30 days.

  2. 02

    Five-Day Growth Sprint

    $2,500 flat · one week

    One urgent gap, closed in five days. Choose referral growth, program launch, or brand conversion, and leave with the messaging, the assets, and a 30-day plan.

  3. 03

    Brand or Campaign System

    $5,000 to $15,000 · scoped per project

    The full build: brand identity, website, referent and admissions materials, and campaigns, produced as one system your team can run.

  4. 04

    Embedded Growth Partner

    $4,000 to $7,500 per month

    A fractional brand and growth lead on a weekly cadence. Strategy, creative direction, and production from one senior partner instead of three vendors.